Working Mom Wednesday: no excuses

I’ve known and admired Jenny Kincaid for all of my adult life. I met her within my first week at my first big-kid job after my husband and I moved back to Kansas City. At the time, we were both working our tails off for someone else.

If you’ve had the privilege of meeting Jenny, I’m guessing you left the conversation feeling empowered. She has a knack for lifting up other women and genuinely wants to help those around her find success. With her independent attitude, fierce work ethic, and outside-of-the-box creativity, I knew Jenny had bigger things ahead of her.

Since then, Jenny has built her own public and social relations firm committed to Kansas City companies. {I also coaxed her into joining Femfessionals Kansas City.} During that time, Jenny also took on her newest role – mom.


TFM: Tell the people what you do.

Jenny: Socialworx PR is a lifestyle and niche public relations firm. We work with a variety of clients, from ideas that started out on a napkin to companies that have been in business for more than 150 years. Our “niche” seems to be companies that are locally owned, woman owned, and those that don’t have a strong brand awareness or presence in the area…yet. We specialize in “social relations” which is just our term for community involvement. Being social is beneficial for you personally, professional and philanthropically.

TFM: What made you want to take the leap to start your own company?

Jenny: I wanted to do things my way, on my own time and in my own unique way. Having had a great experience in this business for 5 years with another PR firm, it was just time that I make a change. I wanted to own my own business again and I liked the idea of being challenged everyday, scaring myself to commit to something, to be successful. I wanted to call the shots.

TFM: What is the best part of being a business owner?

Jenny: Like all things, there are ups and downs, and the same goes for owning your own business. Not everyday is ice cream and lollipops, but you can’t learn if you don’t fail. The best part of being a business owner is the freedom to take those chances to see if something works, the freedom to make your own schedule and not have to rely on someone else for your own success.

TFM: Speaking of failing, tell me about a time you really messed up

Jenny: I have missed deadlines, I’ve launched a campaign without everyone’s permission, I’ve been way off base on a story angle and completely missed the storyline for some major outlets…

TFM: I’m sure when dealing with clients those mistakes can be a tough pill to swallow. How did you go about making it right?

Jenny: I was honest and owned up to my mistake, then learned from it and spent more time in those areas.

TFM: Very professional advice. What is a typical day like for you in the world of public relations?

Jenny: There is no typical day in PR, I’m sure you’ve heard that before. Some mornings start at 6 a.m. with texts from a client followed by 7:30 a.m. calls (then play for a bit with my daughter and drop her off, kiss hubby goodbye), head to office, talk to the team and get the run down for the day, head to coffee meeting, maybe a luncheon, sit it on a photo shoot…all the while checking emails and exchanging texts. Maybe go to a horse barn for an interview with KCPD Mounted Patrol then run behind a bar to try a new cocktail or wine, drop by the tv station for a few photos of a client interview, try to get in a 30 minute workout. Finish up the day brainstorming about our new products and services and how they will actually help our clients, plan ahead, answer phone calls and check all social media sites (schedule posts for the next day) and at least one day a week head to a board or committee meeting for one of the non-profits I volunteer for.

TFM: Sounds like a very full, but exciting plate! I bet you never get bored. If you weren’t in PR, what would you be doing?

Jenny: Good question…it would depend on where I was in my life. I’ve always been one to thrift and refurbish furniture so that’s one thing I’ve got. I’ve also thought about going back to school and being an ER nurse…then again, I like being around people so as long as I was keeping busy I would be happy. More philanthropy, helping friends with their businesses? Who knows?

TFM: Since launching Socialworx PR, you’ve also become a mama! What is your favorite part about being a mom?

Jenny: Like many, I can’t name just one. I love when she laughs, says “I love you” and runs to me at the end of the day. Who can get enough of that?

TFM: Who helps you with your daughter while you’re working?

Jenny: I have the most adorable husband…I tell everyone that he’s the best thing that ever happened to me. From day one of our relationship, he has known that I’m really independent, a natural busy-body and am involved in a lot. He helps with Ellis in every way and days when I leave at 7 a.m. and don’t get home till 7 p.m., I always get the same response “No problem babes, I know you’re a busy woman. You’ve got a lot on your plate, besides that, we’re a team.” He is the perfect balance. To add to that, I have my parents who are beyond awesome. They are retired and take her two days a week. I’m pretty sure this is more fun for them than anything, but again, I feel lucky that Ellis can spend time with them, learn from them and it helps keep them young. They also help out when we’re in a pinch. We are very lucky to have that support. I can’t forget about my older brother Kyle, either. He lives just down the street and can’t go a day without a picture of her or seeing her. He watches her occasionally when he’s not on the railroad and they’re the best of friends. Again, lucky!

TFM: Have you ever missed a moment in your Ellis’s life that you regret?

Jenny: Not yet…I worked from home for the first 14 months of her life so I was able to see her everyday. This is also where owning your own business comes in handy too…if I want to stay home with her, I will.

TFM: That’s awesome. If your daughter takes away one thing from you running a business, what do you think {or hope} that would be?

Jenny: The ability to smile at the end of the day and feel good about having a good work ethic, being humble and kind and knowing that working hard pays off.

TFM: What keeps you sane?

Jenny: My hubby, stepping away and laughing with friends, a little dancing now and then, peanut M&M’s and a Sailor Jerry’s & Coke.

TFM: Good to know 🙂 What’s your best piece of advice for other working moms?

Jenny: You can do it. Women have been doing great things for hundreds of years and without the resources we have now, so focus on the end goal. Focus on living the type of life you want and then take the steps to make it happen. It’s not going to happen overnight and you’re not Superwoman, be realistic, but be bold, be you and learn to love the fire. Surround yourself with other like-minded people (men and women).

TFM: Any tips for women wanting to start a business?

Jenny: Go for it. You’re one step closer to living the life you want than you were yesterday and as fast as time flies, 6 months from now you’ll be that much closer to being a #bossbabe! Again, be realistic and think about what you’re doing and what the outcome is. Ask questions, do your research and surround yourself with people who will be honest with you. Get feedback, take criticism in stride, make mistakes and learn from them. But don’t ever say you can’t or give excuses…no excuses.

TFM: I’m on a quest to having it all. Do you think you have it all?

Jenny: I have all that I need and that makes me happy.


Jenny will celebrate 6 years in biz next month! For more about the amazing company she’s built, the KC clients she works with everyday, and the fabulous Jenny herself, check out Socialworx PR.

Want to be interviewed for #workingmomwednesday? Contact me to find out how.

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