“Unless you try, you’ll never know”

Q&A with Lainie Sevante Wulkan

When I had the pleasure of spending the day with Lainie Sevante Wulkan at the FemCity Day of Positivity a few weeks ago, I knew I wanted to pick her brain for tips for working moms.

Like most entrepreneurs, Lainie hardly fills her days doing just one thing. In addition to co-owning her company with her husband, she’s the President of FemCity Albuquerque, one of the largest chapters of the national female networking group boasting over 550. {If you’re not familiar with FemCity, check it out!}

Most recently she added author to her list of accomplishments with the publication of her children’s book, Finn’s Giant Leap. {I’m giving away an autographed copy on social media, so be sure to check out my Instagram and Facebook pages to enter to win. Your kiddos will thank you! Like Finn’s Giant Leap on Facebook while you’re at it!}


Self-promo time. Tell me about your business.

I’m a Media Executive and co-own a business called Cinder Cone Media Worldwide with my husband, Film Composer and Music Producer, Howard Wulkan. Cinder Cone is the umbrella for The LAB Recording Studios, Zeta Global Radio, an online conscious talk show with listenership in over 50+ countries, Cinder Cone Records, an independent music label with distribution via Universal and Cinder Cone Events, conscious global event productions that make an impact in the world.

If you weren’t doing that, what would you be?

I am SO in my passion with my business, it’s my second love next to my husband and two daughters. {Oh, and 9 pets.}

When did you know you wanted to be an entrepreneur?

I grew up with a single mom who primarily was a serial entrepreneur. She had everything from a clothing store, to antique shop to doing home jewelry parties {back in the day when direct sales weren’t even a home thing yet} and eventually direct sales with every product out there. Being self-employed was pretty much all I knew. I have had a few corporate jobs in my long career, but they’ve truly felt the most foreign. Helming the ship is definitely where I am most comfortable and feel the most free to be me.

What’s the best part of running your own company?

The best party of running my own company is being able to make my own schedule. I have a lot to juggle between my children’s activities, my pets’ needs, the business, and multiple travel schedules. Having the flexibility to work out my schedule as needed and even fit some “Me Time” in there is invaluable. There are those days where it’s like, “today is the day. I am getting a massage and buying a new toothbrush.” The freedom to do the simple things is so important to me. I’m accounted for by so many people – my family, my staff, our artists, our sponsors, our clients, the press, etc. It’s about the balance and finding the time management to handle it all with grace and know that I have the ability to say NO when needed.

Tell me about a time you failed in business and how did you overcome it?

Unfortunately, failures have occurred through my career. Yet, after wounds heal and reflection has allowed its time to bring greater awareness, failure truly does teach. Some of my biggest failures have been in trusting to a fault in people that haven’t been aligned with the same integrity wheel I roll on. As a result, I’ve had ideas “conveniently borrowed” {or should I just all out say – STOLEN} and have watched some projects grow without proper credit.

I overcame it with grace. I learned that no one wants to hear a squeaky wheel, victim vent. So I’ve learned to trust a different way. I trusted in the belief that the truth always prevails and that a leopard doesn’t change its spots. If someone was dishonest to me, most likely they will be that way with others and exposure of the true path always shows. So I overcame obstacles as such through patience, trust in the universal laws of karma and also garnered new levels of discernment I would have not mastered had I not had the experiences of those failure opportunities.

What is a typical day like for you?

What I love so much is that every day is different and I never know what to expect. One day I’m interviewing leaders that are changing the world or kids doing extraordinary achievements at such a young age {like today’s show for this Saturday’s ZGR show}, to an impromptu dance party with one of our hip hop artists and their entourage. It’s never the same and I wouldn’t change it. So much creativity abounds at Cinder Cone and it’s a wonderful environment for my own children to have that exposure to the arts.  

tips-for-working-moms1How has motherhood affected your professional goals?

I strive to create a business the girls can be proud of, have fun with it, and if they want, be part of it. My own mother with her multiple businesses needed my help as a single mom. I didn’t have a choice but to be part of it. As a mother, you either learn from your parents and model that behavior to your own family or you do the exact opposite, learning how you once did things, found out what worked, what didn’t and chose a different course. I believe motherhood stared me more into a new direction I wanted as an entrepreneur. Also, having such a creative business allows me to work harder to create the flexible schedule so I can be there for the girls to go on trips when we want and have more opportunity to be at the events they need me at.

If your girls take away one thing from you running a business, what do you think that would be?

I believe my kids are learning the art of flexibility. Our business and I’m sure most self-employed businesses are not 9-5 M-F. Sometimes we work weekends, nights, long hours, holidays. While we do our best to keep to a normal business schedule, there’s nothing normal about the entertainment business. I’d want my children to know that there’s no one shoe that fits all. That everyone finds the path that works for them and they will too. There’s nothing wrong with a set work schedule and paycheck. We teach acceptance of all, everyone. We honor Oneness and Consciousness. My biggest dream is they see that the work we do at Cinder Cone is to help move the world forward in a positive way.

You’ve recently added children’s author to your resume. Tell me about it.

Ahhh. My most cherished project yet. Finn’s Giant Leap came to me in a “dream” or more like I woke up in the middle of the night and got a “message” to write this down. The story poured out of me. I never had any thought to write a children’s book. Yet, now, Finn is such a part of me and soon the world.

The messages are universal for kids and adults: believe in yourself, dream big and know all that we’ve ever needed is already inside. Finn learns patience, humility and victory. He learns the power of friendship. We ALL need friends we can trust and count on and seek being understood. We all are curious even though we are told what’s right and what’s wrong. Yet, we still need to figure it out for ourselves. So many life lessons shown through the eyes Finn the frog and his fairy friend, Syana.

It’s a magical story I can’t wait to share with all. Whether kids are 2 and 3 and just look at the beautiful pictures or they are 10-12 and get the messages, there’s something for everyone and I believe all will be touched by Finn’s Giant Leap. Then comes the sing along CD in October. Now that’s going to be AMAZING! All inspired messages from the book plus an audio narrative of the story by yours truly!

With so much on your plate, what keeps you sane?

Do you know how often I get that? Daily. The other big question is, “do you sleep?” The answer to that one is yes, I LOVE to sleep. I keep sane by living a life of excitement and joy. I get to share all my achievements on a daily basis with my husband. We’re like two little kids, especially when the work day is over and it’s just him and me playing guitar and writing/singing songs together. It’s a magical time to collaborate. I am also an avid book reader and love all things spiritual and esoteric. Meditation and journaling are also in my sanity tool box along with gourmet cooking with both my daughters.

Do you have any tips for working moms?

My best piece of advice for other working moms is to be IN JOY! Do what makes your heart sing and keeps your vibration up high. If you’re a doer, GO DO! Never second guess yourself {i.e. am I neglecting my children by working or any other should’ve, would’ve could’ve.} If you are called to self-express through an endeavor besides mommy hood, GO FOR IT! You’ll feel great about your accomplishments and that joy will reflect in your parenting. Happy Mom, Happy Child! Too many people are always concerned about what others think, say, do. I say, wait for that purpose in your life that lights you up like a Christmas tree and give it a shot. You can always back off if it’s too much. But, unless you try, you’ll never know.

I’m on a quest to having it all. Do you think you have it all?

Excellent question and it can be answered differently each and every day in all honestly. Remember asking me what a typical day like? Ditto here. Some days I say YES, I am exactly in my lane and I love the direction I am in, our family is in, our business is in, etc. Then there the days when it feels all too much and I want to check out to the isles of Trinidad and worry mostly about if I should put on SPF 30 or 50. Chances are, I’d get bored and want to jump back into the fray again. I love the balance of my life – the excitement and the calm, the unknown and the known. I think there’s never a final moment of having it all when you are a dreamer like me. There’s always something else to bring to the world. The ideas never stop. And I wouldn’t change a thing!


Want to be interviewed for #workingmomwednesday? Contact me to find out how.

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