I’m a firm believer that you should go after what you want, because the worst anyone can tell you is no. But what happens when that person you’re reaching out to isn’t saying no, they aren’t getting back to you at all?

It can be frustrating if you’re on the receiving end of the phone that doesn’t ring or the email that never gets answered. Maybe you’re even guilty of being the one failing to respond from time to time.

I’ve written about why I think it’s important to care about what other people think before, but I think it’s even more relevant in the workplace, especially if you own a business. By failing to respond, you may be doing some permanent damage to your reputation.

[tweetthis remove_hidden_hashtags=”true” remove_hidden_urls=”true”]By failing to respond, you may be doing some permanent damage to your reputation. #letmegetbacktoyou[/tweetthis]

How do you resist the urge to ignore? It can be tough. For one thing, sales calls can be extremely irritating. If you’re like me, you may not pick up when an unknown number calls. For two months straight I received a call at the exact same time every day on my cell phone. I complained about it to anyone that would listen. Why wouldn’t they take a hint? When would they stop calling? The nerve!

Then one day I answered. It was a very nice salesperson. Person. There was actually someone being paid to harass me everyday at the exact same time. I kindly told him that I wasn’t interested and could he please remove my phone number from the list. I never received another call. The worst he heard was no.

We live and work in a highly distracting world full of social media networks and open office floor plans. Achieving efficiency is hard enough, and now you’re supposed to carve out a part of your day just to get back to people? Yup.

While not every group email requires a reply all, it’s important to consider whether any damage could be done {to you or the initiator} by not getting back to the people who reach out to you.

Here’s three reasons why I think you should always respond when people contact you.

Responding makes you reliable

I used to work with someone who was notorious for not responding to emails. I’m not sure if he never read them or actively chose not to reply. Either way, he quickly earned a reputation for not being a very reliable employee. People began questioning his ability to do his job and stopped soliciting his contributions to projects.

On the flip side, Facebook actually rewards businesses with a badge when they have an impressive response rate. Who wouldn’t want to work with a business that’s been endorsed for their dedication to customer service?

Responding builds relationships

We all know the saying, “treat others how you want to be treated.” I’m not sure why, but most people don’t seem to be applying the golden rule when a phone or computer come into the picture. Do you like being ignored? Me neither!

The truth is, communication builds relationships, and these days a large majority of our communicating isn’t taking place face to face. Get comfortable on the phone, learn email etiquette, and understand what is {and isn’t} appropriate to put on the internet. Then take the time to respond and engage and watch your relationships flourish.

Responding creates opportunities

There is a lot of junk mail out there, so I understand the temptation to send to spam. About a year ago I received a pretty generic sales pitch on LinkedIn about bringing a women’s organization to Kansas City. Other than my name, nothing about the message was customized. And it was sent from a complete stranger from halfway across the country. I almost deleted it. I think about my decision to respond all the time. The messages turned into phone calls which grew into an amazing community for local professional women and business owners and has contributed to my personal and professional growth one hundred times over. Imagine the opportunities missed by not getting back to someone!

I’m not saying you need to chime in at the end of an unnecessarily long email chain that lost it’s productivity nine emails ago. In fact, please don’t. But before you decide to leave someone hanging, I do encourage you to ask yourself if turning a blind eye could come back to bite you.

Do you ever think it’s appropriate not to get back to someone? Tell me in the comments.