There are two types of women I encounter regularly…

Let me introduce you to two types of women, mama.

Now, neither of these women is real, but they could be. Meaning, I’m not thinking of any one person in particular, but these are things I see every single day in our community.

First, we have Jane. 

Jane is serious about starting her business. She’s working hard on her website. In fact, she gets up about two hours before her kids do every morning so that she can work on her website, and she’s been doing that for the past three months.

She has a list of 15 potential business names that she’s considering. 

Jane also has a brand board that she created in Canva — it took her about two weeks to get it just right, and she even decided to go for Canva Pro so that she wouldn’t have to compromise on fonts.

She’s getting ready to start putting herself out there. When everything is done, then she’ll feel like she can go out and start connecting with people.

Next up is Susan.

Susan bought a domain name so that she’d have a professional email, but she didn’t bother with a web site. She put up a single page with a short list of services she offers, a calendar link to book a call, and a quick bio. 

After the page had been up for two weeks, she realized that there was a pretty glaring typo, so she fixed it.

Susan spends about an hour each day reaching out to potential clients. She emails and messages. Sometimes she records voice notes and videos. It always makes her want to throw up, but she pushes through and doesn’t stop until she’s sent out at least 10 messages each morning.

Both Jane and Susan feel fear. Neither one has this business thing figured out. They’re equally smart and talented women. 

But between these two types of women, if I were going to bet on which one would be successful, my money would be on Susan.

Because Susan feels the fear and pushes through. 

She releases imperfect things out into the world, and fixes them later. 

She focuses on the things that matter — as in, income-producing activities.

Let’s be clear: Susan makes mistakes. But she accepts the fact that she’s learning, and that she can’t be perfect, and that if she waits for everything to be perfect, she’ll never start.

When Jane looks at Susan, she thinks Susan must have it all figured out, but that’s wrong

Really, Susan has simply decided that she has to make this work.

She needs the money so that she can leave her husband, or so that her daughter can take ballet lessons, or so that she can go to Thailand.

She has to be able to leave her job for her physical health, or for her mental health, or because she needs to be home to care for her elderly mother. 

Making her business work is a non-negotiable for Susan. She doesn’t have a choice. 

And she cares more about what she thinks of herself than what other people think about her.

If you see more of Jane than Susan in yourself, here’s what I want you to do.

Head over to the YouTubes and watch my video on the 3N3C framework.

In a nutshell, you have a choice. 

You can decide to stay stuck in your overwhelm and hide behind the need for perfection. Jane lives in that spot, where the possibilities are endless, but nothing changes

Or, you can decide to move forward and embrace imperfection. You can channel your inner Susan and choose to make mistakes as you move forward.

There are two types of women. Which one will you be today?

P.S. If you haven’t watched my video on the 3N3C Framework, go check it out — and leave me a comment to let me know what you think!

P.P.S. Do you actually need that website to start your own business? Click here to learn what really matters when you launch!