These last few days I’ve been telling you about how moving from self-employed to business owner has been a huge game-changer for me and my family. 7 years ago, freelancing helped me take control of my time and work from home, allowing my family to move and schedule things around our priorities. After a few years, though, we were still living somewhat paycheck to paycheck, and after Audrey was born I realized that if I stopped freelancing, those invoices stopped, as well. I knew I had to take everything I’d learned as a 1:1 services provider and my passions and expertise and package it into the type of business that would earn and work, even when I wasn’t. I needed a machine. In 2017 I started building the freedom machine that’s allowed me to scale my business, pay off over $100k in debt, travel whenever I want, and create a community of the absolutely, most amazing humans I didn’t even dream was possible (that’s you!). I’m going to go into much more detail at our upcoming virtual event (apply for your free invite here), but here are 3 things I did to transition from being a freelancer and into a business owner: Move from 1:1 services to a 1:many business model There are so many different ways to do this (remember earlier this week I told you not to believe the gurus who tell you their way is the only way). You could write an ebook, design templates, launch a newsletter or a membership, record a video course or workshop, or a million other ideas. The key is to productize in the digital world. Not only will inventory not run out, but you build it one time then sell it over and over again! Adjust marketing efforts to reach more people more efficiently and effectively When you’re a freelancer, you often only need a handful of clients at any given time and the most effective marketing strategy is often talking to humans. When you invest time and energy into relationships with other business owners, you can grow your own network exponentially and often build a very healthy referral-based business. However, when you switch to a 1:many model, you’ll need more eyeballs on your offer to generate consistent sales. Learning new traffic and marketing strategies is important to feeding your freedom machine! Step out of the manual execution of marketing, sales, and operations Perhaps one of the hardest transitions into business ownership is looking at your expenses as investments. Whether you’re paying for a team or software, when you choose to automate or outsource you’re literally buying back your time, improving your efficiencies and astronomically impacting your earning potential. It’s scary if you’ve never done it before, or technology isn’t your jam, or you’re making these investments before you have a ton of proof. I understand, I’ve bet on myself many times, and sometimes I still feel nervous about it. With that said, I literally wouldn’t be where I am today as the founder of The Free Mama without making these mindset shifts! |
| You can do this. And you certainly don’t have to do it alone. This is your last chance to apply for an invite-only sneak peek to our Freedom Founder Society virtual event next Wednesday and Thursday, June 8-9. Each FFS virtual event has a theme, and this time it’s PROFIT AMPLIFIERS. Wouldn’t it be nice to grow your bank account without having to do more work? Of course! So, let me tell you a little bit about who is presenting. Mark Stern will be talking about how you can make your digital products explode with intentional experience design and incorporating physical products (there are also operational benefits to doing so)! How’s your relationship with money? Brie Sodano is going to blow your mind while discussing paradigm shifts for more profit. Stephanie Dove Blake is giving you the 411 on how to use an integrator to quit being the bottleneck of your own growth and get out of your business operations. And our very own Free Mama Sales Coach Michelle Terpstra is teaching you how to get premium clients to come directly to you with their wallets out through success story-telling. It’s all going down in 2 power-packed half days. Want to join us for this exclusive sneak peek? Apply before Monday, June 6 and we’ll follow up with you either way. |