Are you ready for a mentor?

Ready to talk about  how to level up in your business? You’re working hard to build your business as a freelancer, and you’re ready for someone to push you to that next level. You need a mentor, mama, but how the heck are you supposed to find the right person? Does the thought of choosing a mentor make you feel a tad worried?

CHOOSING A MENTOR (FIND THE RIGHT BUSINESS COACH) - Lauren Golden of The Free mama is giving you virtual assistant business tips in mentorship!
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I’ve been right there, wondering if I should invest the time, emotional energy, and money into a relationship, so i know just how real your struggle is. 

In this week’s episode of FreeMamaTV, you’ll learn how a mentor can change your business, what to look for in your mentor, and a couple of key questions to ask yourself when it comes time to make a decision.

Let’s get started on choosing a mentor!

Feel like you’re missing episodes?? Subscribe to FreeMama TV so you don’t miss a single one.

Last week, I answered a question I get asked often – “Should I do freelance work for free when I’m just starting?” and I think you’ll be interested in hearing my response! You can check that out here!

And, if you’re looking for insight on how to make more money without burning out, my lastest blog post covered “the hustle” and what it looks like to scale without working harder!


Pot, meet kettle.

Curious what happens when I don’t take my own advice?

Funny story, mama.

Remember how a few weeks ago I told you to quit apologizing for your success? Yeah. Turns out that I’m not always great at taking my own advice. But I want to share the the power of small wins!

A few months ago, I hit a massive milestone in my business. I made a million dollars in sales of my 12-week program, The Free Mama Movement. And there’s a part of me that really wants to apologize for telling you that. 

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In fact, I was so aware of not hurting anyone’s feelings with my success that I… pretty much didn’t tell anyone. I texted my family, “I’m sorry — I’m not trying to brag, but I don’t have a lot of people I can share this with.” 

(My family was incredibly supportive and proud of me, by the way. I love them.)

The thing is, I knew in my brain that I was going to hit this milestone. I had built all of the systems that were necessary for it to happen. I had followed a step-by-step process that was created and tested by really smart people. I didn’t try to reinvent the wheel. I did what my mentors and coaches told me to do.

A year ago, when I was at Funnel Hacking Live, I watched other people go up on stage and collect their 2-comma club awards — given when you make $1,000,000 from your funnel. 

I knew that if I continued on my path I would be one of those people on stage this year, so I bought my ticket for the event a year ago. 

I joined a coaching program designed to ensure I would make those sales, and I followed the steps they set out for me. And still, when I got the notification, I didn’t even tell the people in that program, the program that was specifically designed to help me hit that goal. 

So, yes. It’s hard to tell people about your success. But it’s important. Because this incredible thing happens when you smash through those goals. Your brain says, Hey, cool! This thing happened! I bet I can make other things happen. This is the power of small wins.

Want to acheive success? You have to learn the power of small wins! Lauren Golden of The Free Mama is talking about how to stop apologizing for success.
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The first time you make $1000 working from home, your brain says, Hey, cool! I bet I could make $1500. 

And when you do that, your brain says, I bet I could make $3000. And when you do that, your brain says, I bet I could make $5000. 

You start thinking about things that have always seemed “impossible” or “crazy.”

You think about writing a book. 

You think about having a Facebook group with 30,000 women.

You think about making a million dollars. 

And then you go out and do those things, and you think, What else can I do?

To be clear — this isn’t about making more money. The money is amazing, but it’s almost secondary, because the money happens when you believe  you can do something even when you don’t know how to do it. And then you do it. 

Mama, I want this magical brain power thinking for you – the power of small wins! If you’re in the beginning stages of your business, use the many free resources in my Facebook group.

 If you’re ready to invest in yourself, check out the 12-week program

If you’re ready for the next step in your business, then book a call with me to see if the Movement Maker Accelerator is the right fit for you. 

You can have all the things you want. And together, we’ll learn not to be embarrassed by our success. 

P.S. Do you ever feel like you’re hustling and hustling without getting anywhere? Last week, I shared how to scale and make more money without working harder!

Should you ever take on freelance work for free?

Are you ready for all the details on when and how to charge for your time, and if you…should you do freelance work for free?

If you’ve ever struggled with the question of working for free when you’re building your business, you’re not alone. It’s a big question — and everyone has an opinion.

If you've ever wondered if you should you do freelance work for free,  Lauren Golden of The Free Mama is sharing her best virtual assistant freelance advice!

On this week’s episode of FreeMamaTV, we’re breaking down the debate, and you’ll get my definitive answer to this question. 

Sort of. 

Seriously, Mama, you don’t want to miss out on this one, because it’ll help you figure out how to run your business the right way and gain the expertise you need to raise your rates and be successful. And you’ll finally know the answer on whether or not you should you do freelance work for free

Get all the answers over on FreeMamaTV. 

Feel like you’re missing episodes?? Subscribe to FreeMama TV so you don’t miss a single one.

Last week, we got into the nitty gritty with virtual assistant tax tips – if you’re terrified of taxes, you need to check this episode out ASAP!

And, if you’re looking for insight on how to make more money without burning out, my lastest blog post covered “the hustle” and what it looks like to scale without working harder!


How to Hustle Without Burning Out

Ready to learn how to scale WITHOUT working harder?

Do you ever just scroll through Instagram and think Who are these people?

I’m not talking about the perfectly curated feeds (although, believe me, I have PLENTY of issues with those…). I’m talking about the way we glorify the hustle. The way working all the time seems to be a badge of honor. “I’m on vacation on a deserted island and I managed to find some wifi so I could work on my business. #dedicated #lovemylife”

Tired of the hustle?!  If you are ready to learn how to scale without working harder, if you want to learn how to hustle without burning out, READ THIS!
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When I’m on vacation, the last thing I’m thinking about is finding wifi and working. I love my business. I love the women I work with. But I HATE the hustle.

More importantly, I believe that you don’t have to hustle constantly to be successful. The point of building a successful business isn’t to work constantly. It’s to have the freedom to work on your own terms. 

It’s true that in the beginning, you have to put in a lot of effort. Finding that first client takes time and plain old hard work. If you’re not willing to put in any work, you’ll never get the business off the ground in the first place. But once you’ve landed those first few projects, once you’ve started working, what happens next?

At some point, you’ll discover that you can’t keep shoehorning more clients into your calendar. There comes a day when you think about growing your income without growing your workload. 

Last week, I told you about Meagan. In a single year, she went from not having a business at all to being fully booked. And that’s when she came to me and asked, “Um… now what?”

And meagan wasn’t the only Free Mama who found herself in that situation. There were plenty of others who went through my 12-week program, got started, and then looked around 6 or 8 months later and said, “Wow.”

Because being fully booked is AWESOME — but it also means that you’ve hit an income ceiling. When you can’t take on more work, what’s the next step?

It turns out that there are actually five steps to moving forward from that spot. 

First, you have to niche down in your service and/or in the industry you serve. The more specific you can be with your business, the better. 

Bookkeeping for women-owned business owners making over $300,000 a year. 

Funnel design for course creators with a free + shipping offer.

Instagram management for physical product creators. 

Get past the fear of niching down, and embrace your position as THE person who DOMINATES your space.

Second, shift your business from custom services to a standard offering. When you’re starting out, it makes sense to offer a custom solution to every client who comes your way. You get more experience, and try different things. But when you’re ready to scale your business, you can’t put in the time to craft a different experience for each customer. Standard offerings mean you can focus on delivering a consistently awesome experience and streamline your work.

Third, figure out how you can productize your service. In other words, create something once and then sell that thing over and over again, so that you know exactly what you’re delivering to everyone you work with. The best part about productizing? You can make money while you’re sleeping. Your income becomes detached from time completely.

Fourth, start outsourcing. Put together a team that can help and support you as you grow. 

Fifth, automate your delivery process. 

That’s exactly how I built my own business — and it’s exactly what I’ve helped plenty of other women do, as well, though the Movement Maker Accelerator.

And the Movement Maker Accelerator is now open for enrollment for what may be the ONLY time in 2020. 

Last year, 10 women joined the Accelerator. After just 3 months, 5 of them had successful gotten PAID to productize their skills into a profitable courses. 3 of them hit 6 figures in their businesses last year — and that’s just the beginning.

If you’re currently fully booked in your business and you also hate the hustle, then maybe it’s time to think about scaling differently. Book a call with me so that we can figure out if the Movement Maker Accelerator is the right fit for you and your business.

Remember, the Movement Maker Accelerator is open for enrollment now — and I honestly don’t know if there will be another opportunity to enroll in 2020. Fill out your application today and jump on a call with my team so that we can talk about it and see if it’s the right move for you. 

P.S. The Movement Maker Accelerator is open for enrollment right now, and this may be your only chance to get in this year.  Apply now!

Terrified of taxes? Don’t be!

The inside scoop on paying taxes as a business owner is right here with these awesome virtual assistant tax tips!

Working for yourself is awesome, mama, right?

You finally have the freedom to do what you want, because you’re the boss! But, as the boss, you’re also the person who has to deal with all the details… including paying your taxes.

Terrified of taxes? Don't be! Lauren Golden of The Free Mama is bringing her bookkeeper to show you the best virtual assistant tax tips!
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Taxes are scary — but I have a secret weapon, and I’m going to share her with you today on FreeMamaTV. On today’s episode, my accountant, the amazing Meagan Hernandez, will show you how to save on your taxes and plan for financial growth. 

Check out today’s episode if you want to master your money the smart way by learning these virtual assistant tax tips. 

Don’t forget to subscribe to FreeMama TV so you don’t miss a single episode.

If you’re feeling overwhelmed with your growing business, you don’t want to miss last week’s episode on how to scale effortlessly by hiring a Virtual Assistant!

P.S. If you are scaling your business, or WANT to scale, I am giving you the secret inside scoop on how to make six figures in a year through your online business!


How to make $115,000 in a single year

Want the inside scoop on how to make six figures online?

Once upon a time, there was a beautiful mama who learned about working as a VA and because she was totally special and had everything going for her, she made six figures in a single year. The end. 

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That, mama, is fiction. It’s a complete fairy tale. But it’s a story that a lot of people really believe. If you want to keep telling yourself that the only people who make 6 figures are special or that they have something you don’t, go right ahead. 

But if you want the real story, keep reading. 

Once upon a time, there was a beautiful mama named Meagan who decided she was meant for more than the 9-5. She worked in finance — an industry dominated by men who beat her out for promotions, shot her down in meetings, and made her think she’d never be able to get very far. 

For a long time, Meagan believed what everyone around her told her. As an introvert, she was shy and uncomfortable in many situations, and it was easy to sit quietly behind her desk. It was easy to listen when the men in her life told her to sit back down.

Until one day it wasn’t easy anymore. One day, Meagan decided that she couldn’t just sit around quietly watching life pass her by. She needed to push herself and make a chance for her family — and for herself. She had to stop waiting for someone to come and rescue her, and make it happen on her own.  She was ready to learn how to make six figures online.

Fortunately, Meagan understood that she didn’t have to reinvent the wheel. There were other successful people out there who had done what she wanted to do, and she could learn from them. The biggest thing she learned in the beginning was that building a successful business meant building successful relationships. 

Meagan enrolled in the Free Mama Movement and joined Group Coaching for the extra accountability. She started having conversations with people and really listening to what they said. 

Because she listened, she was able to hear their pain points when it came to bookkeeping and accounting. They’d say, “I wish I had someone who could just take care of my accounting.” 

They said, “I wish someone would take bookkeeping off my plate.” 

They said, “I wish I understood what I can claim as a legitimate business expense without reading pages and pages on the IRS website.”

So Meagan created services that spoke exactly to those needs.

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She made a simple, straightforward list of legitimate business expenses. She offered to take bookkeeping off their plate and handle their accounting exactly the way they had asked. 

And the strangest thing happened. Even the people who didn’t hire Meagan right away knew she was THE person for her skill. So when other business owners asked abut accounting and bookkeeping, people mentioned Meagan. Niching down and being known for bookkeeping and accounting made it easy for others to refer her, and the clients started coming in. 

As her confidence grew, Meagan raised her rates. And then she went back to her very first client and told him about her new pricing. He looked her dead in the eye and said…

Nope. I don’t think you’re worth that much.

It was like a dagger through her heart. 

Actual, physical pain — plus the immediate resurfacing of every fear Meagan had ever felt. She wasn’t good enough. She’d been crazy to think this would work. She should have just stayed sitting quietly at her desk, like all those men told her.

But then Meagan remembered that she was done waiting for someone to rescue her. She remembered that she is the person in charge of writing her story, and if she wanted that happy ending, she was going to have to get there. 

Lauren Golden of The Free Mama is giving the not-so-secret secret on how to make six figures online with your online business!
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So she walked away from the old client, signed up new ones in his place, and soldiered on, despite the fear and doubt. She reminded herself that other people were happy to pay her prices, that she was delivering stellar work, and that one tiny little man didn’t have any power over her — unless she gave it to him. 

Next, Meagan enrolled in the Movement Maker Accelerator, launched a course, time passed….and suddenly she realized that she was about to break the 6-figure mark. On her own, she’d made more than she did in her old job — and her life was better.

And then, that old client came back, asking sheepishly for help. Meagan could have turned her back and let him crawl back under a rock, but she decided to be smart and gracious — and charge him full price. (The best revenge is living your best life.)

Meagan’s story is just getting started. It’s Book One in the Harry Potter series — with fierce battles and sweet victories still to come. 

But the thing is, there are no fairy tales here. No one will wave a magic wand and give you what you want. Success isn’t a thing you win once and then live happily ever after. And these are the secrets on how to make six figures online.

You get to write your own story, but you have to keep showing up and living it. 

You can tell yourself that you’re the victim — or the hero. 

You can tell yourself that it won’t work for you — or you can make it work. 

Are you ready to write that happy ending?

P.S. Want to know the specific techniques and strategies that successful entrepreneurs are using to make money? Join me (and twenty other amazing entrepreneurs!) at the Home Based Boss Masterclass a totally free summit hosted by my friend Heather Artzer. Click here to register. It’s FREE, but you have to register if you want access to all the amazing content. 

P. P.S. Want to know what NOT to when trying to land a client? Don’t make this big discovery call mistake!

Overwhelmed? Here’s how to scale your business without going crazy!

You have a thriving business that’s bringing in clients and money, and everything should be awesome — but the truth is you’re completely overwhelmed. 

Want to know how to scale your business?  Lauren Golden of The Free Mama is sharing how to hire a virtual assistant and scale your business!
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Mama, if you’re spending too much time bogged down in the administrative details of running your business, it’s time to change things up. Head over to this week’s episode of FreeMamaTV to get the help you need and learn how to hire a virtual assistant.

The good news is that there are plenty of talented people out there, and you can bring one or more of them onto your team so that you can continue to serve your clients at the highest possible level without making yourself crazy.

You’ll find all the details on how to hire a virtual assistant waiting for you on FreeMamaTV.

Don’t forget to subscribe to FreeMama TV so you don’t miss a single episode.

Last week, we revamped our 2020 version of “What Can Virtual Assistants Do” so that you can take the skills you already have, and turn them into cash!

P.S. Want to know what NOT to do on a discovery call? Head to my latest blog post and I’ll tell you all about my experience that left….speechless.

What NOT to do on a discovery call

Want clients? Don’t make this discovery call mistake! Did you ever have a conversation with someone and then spend the next day saying, “Did that really happen?”

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That was me, after my crazy strange discovery call with a potential hire we’ll call Jane. 

I was super interested in hiring Jane for a pretty important role in my business. I needed someone I could trust to help get the Free Mama Movement in front of more mamas, because there are still women out there who don’t know about the options they have. 

Jane had great connections, and on paper, everything looked good. When we set up the call, I made it clear that I was a hot lead, very interested in hiring her. Basically, the job was hers to lose — and boy, did she lose it.

Jane started the call by revealing some fairly personal information, which was entirely irrelevant to the topic at hand. 

Now, don’t get me wrong. I care deeply about the women on my team. They can come to me when they’re struggling, they can always feel free to share with me. But that’s after I hire them. 

Don’t open a conversation with a potential client with your financial or romantic struggles — especially if you’re planning to say, “Hey, I really need you to pay me because I have these issues.”

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But Jane wasn’t done. She spent the next fifty minutes talking about herself (the call was booked as a 20-minute slot). She didn’t ask one question about my business.

In a discovery call, you should be listening. You should be asking questions. You should not be telling your potential client about the many ways you’ve been wronged by your partner or your plans for revenge. 

But Jane still wasn’t done. She proceeded to tell me about a new course she wants to launch and how it would be just fantastic and really helpful to her if I could get it in front of my audience. 

Got that? On our discovery call — where I was trying to hire Jane — she tried to get me to agree to sell her course to my audience. 

Want clients? Don't make this discovery call mistake - Lauren Golden of The Free Mama is sharing one of biggest mistakes when trying to land a client!
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Yeah. It was weird for me, too. 

And yet despite the extreme weirdness of the call, in an effort to convince myself I hadn’t just thrown away nearly an hour, I asked Jane to please follow up with me about the actual work I wanted to hire her to do. She promised that she would. 

But she didn’t. 

I never heard from her. 

Seriously, Mama, do not do this. Don’t make this discovery call mistake. Follow up with people. Deliver the information you’ve promised. Do what you say you’ll do. It seems super basic… but you’d be surprised at how many people get this wrong.

A six-figure business starts with listening — and the fortune is definitely in the followup. Look for more on that next week. 

P.S. Want to learn the right way to run a discovery call? I’ve got a great video for you on FreeMamaTV!

How YOU can earn big as a VA in 2020

Last year, the most watched video on FreeMamaTV was our video on identifying your skills so that you could start working as a virtual assistant. So, we’re kicking off 2020 with a brand-new, all-updated version on “what can virtual assistants do” so that you can work from home and provide for your family without having to put your kids in daycare — or spend hours commuting.

What Can Virtual Assistants Do - 2020 Updated! Lauren Golden of The Free Mama is back to tell you how can take skills you already have & turn it into money!
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If you’re curious about what exactly virtual assistants do, and what the heck will you, personally, offer to people that they’ll want to pay you for, then you don’t want to miss this video.

The best news? I’m pretty sure that you already have the skills to do a heck of a lot of things for busy, overworked clients, and they will happily pay you to take some of that load off their plates. 

Check out the episode and start living the Free Mama life!

Also, subscribe to FreeMama TV so you don’t miss a single episode.

Last week, we dove into the second part of Goal Setting — how to set goals you will keep ALL year long! If you want to see Part One of this two part series, check out last week’s video here!

P.S. I’m a quitter. and I am giving all the details on what I want YOU to quit in 2020 over on my latest blog post!


Why I want you to quit – What to let go of in 2020

I’m a quitter, mama.

Not what you thought I was going to say, right?

But it’s true. I’m a quitter. I wrote a chapter about it in my book. And I want YOU to be a quitter, too. 

See, back in my senior year of college, I was accepted into the Teach for America program, which meant that I’d be, well, teaching. And two weeks into the training, I knew that the program wasn’t for me. So after a lot of soul searching, sobbing, and stomachaches, I quit. 

I walked away from something that I knew wasn’t a good fit for me, something that would make me unhappy and keep me from what I was really meant to be doing.

It wasn’t easy at all, but it was the right thing to do. 

So I want to know what you’re holding onto right now that you need to let go of. What do you need to quit? What do you need to walk away from?

What to let go of in 2020 - how to accomplish your goals by doing less! Lauren Golden of The Free Mama is telling you how to QUIT!
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I’m not saying it’s going to be easy. In fact, I can pretty much guarantee that it’s going to be one of the hardest things you’ve ever done. But it’s also going to be one of the best, most significant things you’ve ever done. 

When you quit the things you’re not meant to be doing, it’s terrifying. Because you could be really good at those things. They come easy. You’re successful. But you’re not living your real purpose. You’re not doing what you were meant to do. 

You have to quit the things that aren’t serving you, to do less of the things that don’t really matter, so that you can step into where you’re meant to be. 

You have to un-become someone if you want to become the woman you want to be.

You have to quit apologizing for being awesome. 

My coaching students — like many women — do this. In the same breath, they’ll tell me about a client they landed or a major win, but apologize for doing it or belittle it. “This isn’t a big deal, but —“ “I know it’s less than [someone else], but —“ “Sorry to hog the feed but —“

Quit it, Mama. Leave that behind. 

Quit the small stuff. Step into the big dream — and then shout it from the highest rooftop you can find. 

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Sometimes, when we get caught up in setting goals, we fall into the trap of looking for more. “I want to make more money.” “I want more clients.” “I need more skills.”

But what if you quit? What if you focused on doing less?

“I want to work half as many hours and maintain my income.”
“I want to work with only five clients who adore me instead of 25 who take me for granted.” “I want to be known for ONE skill, where I am the best, most awesome, most obvious choice.”

How would that feel, Mama?

My mentor Myron Golden talks about how we sometimes create crappy stories for ourselves, and we believe them. The thing is, you’re the person who’s making up the story, so it’s just as easy to make it a good one. 

You are the person who gets to create your story for 2020 — and beyond. What are you going to tell yourself?

I just released an episode of FreeMamaTV that will tell you how to create goals and actually stick with them this year – so you can accomplish more by doing less! Check it out here!

P.S. Want to read my quitting story — and the rest of my tips on writing your own story? You can grab a copy of my book right here!