Swim team, mama. It was quite a trip. And there’s this thing my Daphne and Henry did that made me #crazypants all season long.

Picture this: they’re swimming. They’re racing. They’re near the finish line — and they suddenly STOP to check out where everyone else is. 

It’s enough to make you want to tear your hair out when you’re watching from the sidelines, because in that moment when my kids literally stop to check out the competition — the competition overtakes them. 

Daphne gave up TWO first place ribbons this season, all because she forgot to keep swimming.

I’ve seen a few mamas struggling lately. They’re trying SO hard to land clients, and it’s just not happening. Maybe that’s you. You’re just not sure how to stay focused on your goals

Like my kids, nearly every one of these mamas is making a BIG mistake, and watching from the sidelines, I’m totally desperate to just jump in the pool and drag them to the finish line.

And that’s the key, Mama. When you have a potential client, you can’t stop swimming until you actually touch the wall. 

So, if you have a discovery call, and then the client doesn’t send you a contract the next day, you don’t give up. 

You don’t say, “Well, I don’t want to bother her.”

Instead, you follow up, and you keep following up until you get a definite answer. 

You stick a reminder in your calendar, and once a week, you follow up and say, “Hey, I’m just checking in, because I know how swamped you are. You said you hoped to start by the end of this month. Is that still what you want?”

(Note: Yes, there is a fine line between followup and stalker. 

Once a week is fine, if the client hasn’t given you instructions NOT to follow up.)

You keep swimming, and you don’t get distracted by what other people are doing around you.  This is how to stay focused on your goals!

You know how I tell you to put a bow on it? That applies even when you don’t have the job yet. Make it super, super easy for her to hire you. Tell her, “I know you’re overwhelmed. Would it help if I did ________? I could do that for $_______ as a trial, and you could see how you feel and how we work together — and you’d get [super annoying task] off your plate.”

Get her to the finish line, Mama. Touch the wall. 

That first place medal has your name on it. 

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